Web Summit, Europe’s largest tech conference for four years has given birth to RISE Conference’s debut event in Asia. RISE is a conference providing opportunities for start-up companies to introduce their businesses around the globe.

The event was held at the Hong Kong Convention & Exhibition Centre (HKCEC) in Wan Chai, Hong Kong on July 31 to August 1, 2015. The two-day conference has scheduled various activities including empowering talks about tech, marketing and pitching of ideas in front of the tech media and business executives along with different booths surrounding the main event at the center stage.

Among the investors and speakers that partake in this event are Rebecca Blumenstein of The Wall Street Journal, Eric Nakagawa of Facebook and Jane Zavalishina of Yandex.

Over 600 participating companies are in the prestigious event including Uber, Business Insider and CNBC among others.

“Millennials are now very affected by endorsements. They are brand-centered, purchasing many products of a certain brand they trust,” said Ray Chan of 9GAG in one of the talks, “The key to millennial engagement.”

Dubbed as “the best technology conference on the planet”, Web Summit has invited XS Multimedia to attend their event at Dublin with over 20,000 attendees two years ago and was awarded as the 5th Hardest Working Start Up Company in the World. This year, XS Multimedia is included in the list of attendees with an exhibit booth, belonging to the Alpha Category.

RISE Conference is about bringing your business to the top, competing with a wide-array of participating start-up companies in the world and the bottom line is to know how to rise above them all.